Sale Pending – Sunsail Subdivision, Destin FL

Sunsail Destin Florida

In less than a week, this lovely home in Sunsail in Destin Florida is now under contract. The pending home for sale at 4680 Windstarr Dr. will close in April.  At over 2100 square feet and built in 1997, this attractive house is within walking distance to the beach on the Gulf of Mexico.  What actions cause a home to sell so quickly? Here is a quick list:

  1. Price it right.
  2. Make the condition as clean and fresh as possible. In this case, the seller painted the home in neutral colors.
  3. Hire a professional photographer.
  4. Advertise the property for maximum exposure. We promoted this Destin home to a targeted market on Facebook, as well as Linkedin, Google+, Pinterest, Youtube, Tumblr, WordPress, craigslist, Trulia, Zillow, Twitter and hundreds more websites.
  5. Pay careful attention to presentation, follow up and  feedback.
  6. Understand the seller’s needs and negotiate in his best interest.

This Sunsail home in Destin Florida sold as a result of all of the above. What do you need to sell?

Instant Destin home valuation.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy:

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

OOPS! Postage Due!

Destin home selling



I recently sent out a mailing to about 40 homeowners in Destin Florida.  One method of securing new listings is to contact owners by mail to see if they may be interested in selling. It may sound old-school, but a variety of marketing is helpful to stand out in this overloaded age of internet. Anyway, to make my letters attract more attention, I thought it would be “sweet” to insert a small chocolate bar into each one.  You know those pint-sized Hershey’s bars? I normally have a big bowl of them on the reception desk at my office, so this brilliant idea just popped into my head as I was walking by.  Brilliant until…

I got the mean letter a week letter.  Apparently, the post office doesn’t treat kindly small non-flat objects placed into letter-sized envelopes!  The letter I received was from one of the Destin owners to whom I sent a candy bar. Apparently, she had to pay for it! There was postage due of $2.41 and she inserted the notice into the letter to me with a note stating she wasn’t interested in selling and it had been “expensive” to receive my letter. Of course, I felt horrible.  I was mortified that my small gesture of goodwill had back-fired.  Since she had taken the time to send me this letter, I wondered how many others also got a “postage due” notice and were silently swearing at me as they traveled back from the post office, chomping on the little chocolate bar that cost them $2.41?  I immediately grabbed a fiver out of my pocketbook and scrawled a hand-written note apologizing profusely for my screw-up and sent it off.

Aghast, panicky, I didn’t know how to make amends to the other potential recipients of “postage due” mailings from me. So, here I go with another brilliant idea! I ordered 40 Starbucks gift cards of $5 value each and am going to mail one to each of the previous recipients. I am hoping this will make up for my idiotic hair-brained idea of mailing chocolates in a regular envelope!

By the way, if you received a “postage-due” letter from me, give me a call! I’ve got a Starbucks coffee for you on the house!

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy:

Wendy Rulnick, Broker, has been featured in “Kiplinger Personal Finance Magazine” and “Florida Realtor Magazine”.  Wendy Rulnick sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Mary Esther, Shalimar, Fort Walton Beach, Niceville, Bluewater Bay, Navarre.

20 Ways to Help Your Destin Agent Sell Your Destin Florida Home

how to find a buyer for your destin home for sale

You’ve listed your Destin Florida home for sale, and turned it over to the hands of your trusted Destin real estate agent.  Now what? Maybe you can help with the sale! It’s not “disallowed” to help get your own house sold. I know, you don’t want to be pushy and you are probably not a professional salesperson. But guess what? There are ways to help your Realtor without coming across as blowing your own horn to get your house sold. Why should you bother to help at all? Isn’t all the advertising up to your agent? Yes, of course, but if you support her efforts, the results will be magnified and you may actually find a buyer for your home.  I have provided you with 20 ways you can support your agent and advertise a little bit yourself for practically free!  I bet your agent would love it.  I know I would.

Here are some simple things you can do to get the word out about your Destin property for sale.  Pick and choose a few that you feel comfortable with, as some tips are more “techy” than others. If you are not active online, skip down to number 10, but it’s well worth it to give some of my online tips a try, too If you team up with your real estate agent, you will be on your way to getting your Destin house sold faster!  20 tips, away we go:

  1. Facebook. Do you use Facebook?  Here are a few ways you can get the word out about your house for sale there. Your real estate agent probably has a Facebook. business page, a unique website for your property, or both.  (For example, I use Realbird, a program to create single property websites.)  Use the link provided by your agent to this website about your home, or a blog post they’ve written, and post it on your Facebook page. Ask your friends to share the link!  Since your link will direct back to your agent, so you won’t have to personally field sales calls.  To promote your agent’s work further, “Fan” their  Facebook business page. When they post any entry about your Destin home, “Like” the post, comment on it and share! Ask for re-shares! Write a review on your agent’s Facebook page, which promotes their site, in turn promoting you. Oh.  Don’t forget to “Check  in” at your agent’s place of business online!
  2. Twitter. If you have a Twitter account, tweet a picture of your house with the “add photo” option. Photos get a better response on Twitter than just text or link posts.  Include in your tweet a link to your agent’s single property website about your home.  Here’s another idea – when your agent tweets about your Destin listing, “Favorite” it and “Retweet” it. We’re talking  “get attention”!
  3. Pinterest. Lots of people use Pinterest for personal scrapbooking, but why don’t you make a Pinterest  “board” featuring your property, with a link back to your Realtor’s ad?  Most agents have Pinterest boards about different cities (like Destin, Santa Rosa Beach, Chicago, you get it). What you can do, instead, is have a whole Pinterest board just for your Destin Florida house.  Label it your “Street name, City”.  Pin photos of different rooms and exterior shots on the board. Each photo should have a website link back to your agent’s single property website for your home, their blog post, or Youtube video.  Use your agent’s professional photos, or take some good ones on your own. Bring out potential memories for a future buyer that they can imagine in different settings, like the kitchen and sunroom! Example – “Cooking on the gas stove while watching the kids out the window will make you smile.”  If you are not sure what to write, ask your agent for ideas. A further step you can take is to re-pin your agent’s pin on your house to your Pinterest board.find a buyer for your Destin home
  4. Google+. Do you have a Google+ account? It’s easy to join. After you do, find your agent’s Google profile and add them to your circles. They should add you back! When they post about your home, do three things, press the “Plus 1” button showing you like your agent’s post (similar to Facebook), then comment something positive about your home, then share the post on your own G+ timeline! This social media site also has common interest groups you can join, for example, here is a Destin Florida group that I formed for sharing things to do, restaurant reviews, Destin news and sure, your house for sale!
  5. Youtube. Your Destin real estate agent probably has a Youtube video or virtual tour about your home online. Check it out and make a nice, positive comment. You have the option to give the video a thumbs up and also share on other social networking sites.
  6. Tumblr. Tumblr is a pretty hip site. I must admit, I am just ramping up on there! It’s a fun place to post and explore.  Click the “heart” on your Destin agent’s post about your property. Tumblr gives you options to share further.
  7. Blog Post. If your Realtor is into marketing, they should have a blog. When they write about your Destin home, condo, or lot, make a comment if the option is available (sometimes this feature is deactivated). I once had a Destin seller post a comment on my blog article about his vacant Destin lot. He wrote of his vision of how the driveway and future house orientation could best take advantage of the setting.  This certainly added interest and a personal perspective to what I was advertising that could be helpful to a potential buyer.
  8. Linkedin. If you have a Linkedin profile, you can do a few things. Post a link on your feed that points to your agent’s blog post, Youtube video or single property website about your home.  Further, add your Destin Realtor as a contact on Linkedin, then comment and “like” their post about your home.  If they haven’t posted yet, remind them!
  9. Military For Sale By Owner sites. Certain military sites only allow service members only to post. That’s ok if you indicate your house is listed with an agent! Since military members regularly get PCS orders (permanent change of station) to move around the country and world, your new base may certainly have other service members transferring to the Eglin Air Force Base or Hurlburt Field who will want a home in the Destin area.  You could also use the military by owner website at your new base to highlight your Destin property for sale. Let’s face it, many service members who have been stationed at Eglin AFB hope to one day move back or retire on the beautiful Emerald Coast of Florida.finding a buyer for your Destin Florida home
  10. Homeowners Association. I used to live in a subdivision in Destin with a neighborhood bulletin board near the community mailboxes.  You could post a flyer, or get one from your agent, and if allowed, post your home for sale information there.  Neighbors walking by may see your flyer, or if it’s a short-term rental neighborhood, there may be renters who may be interested in buying there.  Condo complexes also have community bulletin boards near the check-in area or community room. If you cannot put up a flyer, why not tack up a few of your agent’s business cards?  Here’s another idea… some homeowners or condo association have websites where you can post to an online bulletin board, email the owners, or post to the HOA’s website. Remember to post a link that will direct back to your professional real estate broker.
  11. Former Renters. If your Destin property for sale is a condo or short-term rental house, did you keep a list of renters?  Send their names, addresses and email addresses to your agent so they can do an email blast that your property is now for sale, or snail mail flyers to see if they may be interested in buying or know someone who is. Since these former renters would be very familiar with your property, what a great to spread the word!
  12. Sign inside Rental. Here’s an idea if you are still renting out your condo or short term rental home in Destin while you have it for sale. Place a small picture frame on the kitchen counter with a typed notice, “This Unit is For Sale. For inquiries contact….” Then provide all of your agent’s contact info, phone number and email address.  You can get a small picture frame for only a few dollars.   Note that there are a few property management companies who don’t allow for sale signs inside the units while they are on a rental program.
  13. Your Emails. Why not change your automatic signature at the bottom of your emails to include a link to your agent’s single property website, blog post or Youtube video  for your Destin home?  Make sure to change your email signature on your phone, iPad and laptop.  Have your spouse do the same. You never know.  Even a friend from out-of-state might know someone moving to your area and may forward on the link.
  14. Your Destin Agent’s Business Cards: Ask for a stack of cards from your agent. If you hear of anyone looking for a home, condo, lot, or new business on the Emerald Coast of Florida, pass along their card. You never know, that one buyer may want your house, or know someone else who may.
  15. Church Bulletin. If you are involved with a church or synagogue, they may allow you to put an ad in their newsletter, website or bulletin board. When you get an inquiry, direct them to your agent, however, who is skilled at selling on your behalf.
  16. Your “Other” Realtor. If you’ve already moved out of Florida, let your agent in your new location know your house is for sale back in Destin. For example, if you moved to Georgia, many people there are interested in the Emerald Coast area. Your agent may just have a client moving here!  Be sure to give her your Destin Realtor’s information.  Yeah, it might sit on their desk on a scrawled stickie note (who does that?), but then the right call could come in and “Bingo”, there is a lead for your house!  Excelente Agente Destin
  17. Language Groups: Do you speak a language other than English and have a community of similar language speaking buddies? Help out your agent by translating a flyer into your native tongue, Spanish, Vietnamese, Chinese, Russian, etc.  and posting it where your group meets in their language! So, with many of the hints I have above, replicate them in both English and your mother tongue. You can do the same thing online, on Facebook, Twitter, etc.  Offer to translate if someone wants to speak with your agent about your house.
  18. The Gym. Health club’s usually have a community pin-up board.  I know Gold’s Gym in Destin has a cork board where you can put up a business card, postcard or flyer about your home for sale.  It’s around the corner to the left after you check in, in front of the water cooler.
  19. Company Bulletin Board. I know I’ve mentioned bulletin boards three times already. Ditto.  Whether you have already moved,  live out-of-state  or locally, someone at your office may want a house or condo in Destin. Again, if they don’t allow flyers on the bulletin board, tack up your agent’s business cards. You can also do this at many restaurants and other places. I remember a nail salon in Destin that provided little plastic card holders for just such a thing for their customers.  Don’t be shy.
  20. People You Talk To: Here is an example conversation at your doctor’s office. You’ve just checked in with the receptionist. “How are you?” she asks. “Good, but under stress as my condo is for sale. Do you know anyone who might want a unit at XYZ Condo Complex in Destin? You never know, here is my agent’s card.” Take a moment to write your property address on the back of the card when you hand it over. That shows it’s important, and there will be a greater chance of the recipient to retain the card.

There you go!  20 ways to help your Realtor get your Destin home sold.

Ready for more tips or ready to get it SOLD? Give me a call!

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy:

Wendy Rulnick, Broker, has been featured in “Kiplinger Personal Finance Magazine” and “Florida Realtor Magazine”.  Wendy Rulnick sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Crestview, Rosemary Beach, Mary Esther, Shalimar, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Panama City Beach. 

Happy New Year!

Happy New Year


Happy New Year’s Eve to all! It’s a slow afternoon in my office at Rulnick Realty in Destin Florida. I can feel the “lull” before New Year’s! Everyone is itching to celebrate and leave work a bit early.  You can see the build-up of cars on Highway 98 and tell that family and tourists are in town for fun, relaxing and festivities. I will have a quiet evening at home with my husband and also celebrate our 11th anniversary tonight at midnight! (That’s right – we were married on the Destin beach in Crystal Beach 11 years ago on New Year’s eve at the stroke of midnight. “Three, Two, One, I now pronounce you ‘husband and wife!'”)

Overall though, it’s been a fairly busy Christmas season in my office. I’ve had more showings on my listings, offers and new listings coming up then in many past years. I mean, who usually looks at house a couple of days before Christmas or on New Year’s Eve? (In fact, I should be receiving an offer today on one of my listings.) Certainly, there are always a few showings this time of year, and those buyers are pretty serious. But this year is different, there is far more activity. I think that’s a sign that January will be a strong month for real estate sales on the Emerald Coast of Florida.

As for New Year’s Day? I’m taking the the day off.

Happy New Year!

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy:

Wendy Rulnick, Broker, has been featured in “Kiplinger Personal Finance Magazine” and “Florida Realtor Magazine”.  Wendy Rulnick sells real estate in Destin, Santa Rosa Beach, Miramar Beach, 30-A, Seagrove Beach, Watercolor, Sandestin, Seaside, Crestview, Rosemary Beach, Mary Esther, Shalimar, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Panama City Beach, Gulf Breeze and everything in between. 

3 Keys to Getting Real Estate Sold in Destin Florida

Destin real estate

There are three key factors to getting real estate sold in Destin Florida, and believe it or not, they are not “location, location, location”. They are, however, pretty simple. It doesn’t matter if the property is in perfect condition or needs work, or where the property is located, or how old it is. The factors are the same.  Here are the keys to getting a home sold:

  1. PRICE: Let’s not gloss over number one. Even if your Destin area home is in great condition and gorgeous, if it’s overpriced, it’s not going to sell, or it’s going to have to wait for the market to “catch up” to the price. That means, if prices are going up 4% a year, hypothetically, and the home is priced 30% over market value, it may sell in a few years. If the home needs work, and it’s overpriced, it may not get a look or it could garner ridiculous offers. In that case, the seller may be positioned in the market so it’s not going to sell. If a property is in a poor location, such as near an industrial zone or next to high power lines, and the price doesn’t account for that, it’s not going to sell.  There is a right price for every property that will attract the right buyers, regardless of condition or location.  Priced incorrectly, a home may just “sit” there, or may help sell other properties. How’s that? Because agents may show the overpriced home, then show another home in the price range that is a better value. That helps sell the other property.  Should you price over market value at all? It depends. If the market is rising, you can be a little ahead. If you have a lot of similar competition, for example, a condo, or tract housing, and you want a faster sale, price a little under the market.  Every sale situation is different, so rely on a thorough market analysis and always gauge the market reaction after you are listed. If a property gets a lot of showings, but no offers, it’s probably overpriced. If a property barely gets a showing, it’s likely price.
  2. MARKETING: Another term for marketing is “exposure”. Who knows that the property is for sale? Everyone should!  The number one method for searching for Destin Florida real estate is online.  Your agent should be extensively marketing the property on the internet on a variety of websites and social platforms, like Google+, Youtube, Facebook, Twitter, Pinterest, Zillow, etc., and also doing custom blogging about your property.  One often overlooked part of marketing is feature presentation. The agent’s property description is key to creating interest.  They don’t have to write a book, and certainly should not exaggerate a property’s features, but they should do a write-up that is geared to whomever the likely buyer will be.
  3. NEGOTIATIONS: Finally, after all that work and marketing and showings, there is an offer. What your agent does right before and after is critical to your sale.  Things like being accessible to the selling agent,  (since the listing agent and selling agent are usually different), being polite and receptive without giving away your position are of utmost importance. Another critical negotiations skill is finding solutions to problems, instead of mentally moving on if a sales hurdle is presented. My motto is “Problem? Solution!” Does this make sense?

These are the three keys to getting real estate sold. There are many more details involved and this is an overview. There are ways to maximize your sale price, stir up interest and keep a closing from falling apart! If you would like more tips about how I sell property, give me a call.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy:

Wendy Rulnick, Broker, has been featured in “Kiplinger Personal Finance Magazine” and “Florida Realtor Magazine”.  Wendy Rulnick sells real estate in Destin, Santa Rosa Beach, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Crestview, Rosemary Beach, Mary Esther, Shalimar, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Panama City Beach. 

4658 Sunsail Cr., Destin Florida – Walk to Beach

Destin Florida Sunsail home for sale

Sunsail is one of the best beach neighborhoods in Destin Florida, south of 98. Walk to beach only a few blocks away! This four bedroom Sunsail home at 4658 Sunsail Circle shines with its open floor plan, Pergo wood laminate floors and bright tile throughout. The light kitchen has a long, angled breakfast bar plus a center island. There is formal dining and a living room with fireplace, cathedral ceiling and plant ledge. The master bedroom is large and separate from the rest of the home. Master bath has double vanities, two closets. Back yard fenced and private. Sunsail has a lovely community pool. You’ll enjoy the location of this home near Destin Commons, the beach, Mid-Bay Bridge access, multiple restaurants, movies and a wide variety of shopping and entertainment!

4658 Sunsail Circle, Destin Florida 32541 – offered for $314,900

4658 Sunsail-15 4658 Sunsail-12 4658 Sunsail-8 4658 Sunsail-6Sunsail home for sale, walk to beach4658 Sunsail-29


It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy:

Destiny – Destin Florida Homes Sales December 2013

Destiny subdivision Destin real estate

DESTINY subdivision, Destin Florida 32541 – Marketing Report December 2013

HOMES FOR SALE in the Destiny Subdivision, Destin Florida

There are 37 homes for sale in the subdivision of Destiny.

Of these 37 homes, there is one short sales in pre-foreclosure at 4752 Bonaire Cay Street, listed at $439,000.

There are currently no homes in Destiny listed for sale as a foreclosure.

There is one new construction home listed for sale in Destiny.

Thirteen Destiny homes for sale have in-ground pools.


There are four pending sales in Destiny.


Three Destiny homes sold in December, 2013.

YEAR TO DATE in 2013, there have been 44 homes sold in the Destiny subdivision, Destin Florida. The average days on market year-to-date is 152. The average months inventory (time to sell the all homes on the market at the existing rate of sales) is about 11 months.  The average price per square foot for Destiny subdivision homes sold has been $329. The median sold price is $707,450.  The average sold price is $1,209,766.

Need a real estate broker to list your Destiny, Destin Florida home for sale?  Email Wendy at

“It’s Wendy… It’s Sold!”

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call Wendy Rulnick toll-free 1-877-487-9639 or local 850-650-7883 ext 204

How Do You Negotiate? Like Vinegar or Honey?


This week I dealt with two agents offering a startling contrast in styles.  Sort of like “vinegar” and “honey”.

Agent Vinegar Tactics during negotiations:

“Your seller must not really want to sell.”

“How many offers have you had so far?”

“It’s not priced right in the first place.”

Agent Honey Tactics during negotiations:

“I am not Houdini, but I’ll try to do magic!”

“I’ll do the best I can to make this work.”

“Thank you!”

Which agent do you think will be more successful negotiating for their client?  Both are representing their buyers with low offers.  Agent Vinegar’s approach is an aggressive attack.  It is meant to show the listing agent that the house was overpriced and the listing agent could not sell it.  Agent Honey shows he is approachable and calls for empathy. 

Agent Vinegar will probably get the listing agent defensive and build up a wall.  Remember, agents are not automatons, they are human.

Agent Honey will probably get the listing agent to act like a teammate to get the deal done.

Which agent are you?

It’s Wendy!

Wendy Rulnick, Broker, Rulnick Realty, Inc.

Call toll-free 1-877-ITS-WNDY (1-877-487-9639) or local 850-650-7883 ext 204

Email Wendy:

Destin FL Real Estate

36 Log Place, Destin Florida Short Sale

Pine Ridge Trace

This Pine Ridge Trace short sale townhome is located in the heart of Destin Florida.    The living area has vaulted ceilings for a spacious feel. The living area, kitchen and baths are tiled. This unit is located at the end of a cul-de-sac for lots of privacy. 36 Log Place is close to shopping, the Destin Harbor and restaurants.  This Destin short sale home is over 1100 square feet, with two bedrooms and two full baths.

36 Log Place, Destin Florida offered for $80,000

Pine Ridge TracePine Ridge TracePine Ridge TracePine Ridge Trace

For more information, contact Rulnick Realty, Inc. 850-650-7883

Search Destin Florida homes for sale

Search Destin Foreclosures and Short Sales

1 Pineridge Trace, Destin Florida Short Sale


Very chic Pine Ridge Trace townhome with modern, edgy decor in the heart of Destin Florida.  This short sale home has slate floors punctuated by vividly painted rooms. Kitchen has urban feel with stainless countertops, peek-through cabinets, bright pendant lights over breakfast bar. Kohler fixtures and cast iron sink, newer appliances. Master bath has travertine floors, frameless shower, mahogany vanities, marble vessel sink. Newer carpet in bedrooms. Recently painted rear deck, overlooking fenced yard.  This two bedroom Destin short sale is an end-unit with private side entrance, and parking for two vehicles. 

Offered at $90,000.

It’s Wendy!

Wendy Rulnick, Broker, Rulnick Realty, Inc.

Call toll-free 1-877-ITS-WNDY (1-877-487-9639) or local 850-650-7883 ext 204

Email Wendy:

Destin FL Real Estate

Destin Short Sales & Pre Foreclosure Help.

Read Wendy’s Destin Real Estate Blog