Why list with Wendy?

Honest, upbeat, knowlegeable

I live out of town and needed to sell our bayfront property in a very timely manner. My hope was to connect with an honest, upbeat and knowledgeable agent, which isn’t easy to do from out of town and in a hurry! However, Wendy turned out to be exactly that person. Wendy was always available to answer my many questions, and her hard work and extensive knowledge of the area and the current market proved invaluable. She was able to sell the property quickly and the results were much more than we expected. It was a pleasure in every way collaborating with Wendy and I highly recommend her services.  Cindy Plouffe (sold Bayfront lot in Miramar Beach)

very responsive

There are not enough words to explain how awesome Wendy was throughout the entire purchase process. From the work she did at the onset, timely on-going communication, and then most importantly through the complicated negotiation and closing process. She is a true professional! On top of being exceptionally good at her job, she felt like a true business partner and friend after the first encounter and certainly is a valued friend now. You could tell throughout the process she knows her career and had our best interests in mind. Wendy was very responsive to our needs and was always available when we needed her to be. Her persistence never wavered and she stayed the long term course with my partner and I at finding a favorable solution to our needs. Anyone looking to purchase or list a property would be blessed and completely satisfied to work with Wendy. I’ll never use another realtor and neither should you! Terry Nemish (sold Inlet Beach lot)

Never Waivered

Wendy has been great to work with. Our relationship started 14 years ago. Wendy has been a true professional that has guided us through the process of completing a very complicated transaction. She never waivered and always kept our interest ahead of hers. I would partner with Wendy again for any purchases I might make in the future. William Chase (sold lot in Grande Point)

Fun to Work With

Wendy worked with my husband and I throughout the whole buying process. She responded to questions and concerns in a timely manner and helped us solve some glitches in the closing. I was very impressed with her professionalism but she was also fun to work with. Highly recommend her! Suzie Brooks (helped with home purchase in Miramar Beach)

Wendy Made It Easy

Wendy has been tremendously professional and thorough in her approach to assisting us with our real estate transactions! Even international boundaries were not a problem! Wendy made it easy! Thanks again and well done! Hans Werner (sold Defuniak Springs and Point Washington lots)

Top Dollar

Wendy was the consummate professional. She was responsive and knowledgeable and got us top dollar for our property. I highly recommend her for any real estate needs you may have. Thanks again Wendy. You’re the BEST! Missy Black (sold home on Okaloosa Island)


Wendy Rulnick was a real pleasure to work with. When we would send her a text msg we would barely finish sending it when she was already answering. She took our listing and advertised our house on several venues. Places that I didn’t even know about. We ended up getting a full price cash offer without any conditions. As previous Real Estate agents ourselves and authors of the book “The Ultimate New-home buying Guide”, we have been involved in over 200 closings so when we sing praises to Wendy we know what we are talking about. If you want great responsive service from a Real Expert in the Real Estate profession, CALL WENDY YOU WON’T BE DISAPPOINTED!!! Jtreg (two homes sold in Santa Rosa Beach)

Best Experience I’ve Had

I recently sold two investment properties that Wendy listed for me. She provided outstanding service from the beginning to end! I wanted to get the best price possible, but I didn’t want the properties to sit on the market forever, either. Wendy was extremely knowledgeable of the market, and recommended a listing price that resulted in offers very quickly. When we went into negotiations, her experience and market knowledge helped me to get what I believe was the best price possible for me, and was also fair to the buyers. Once the contracts were signed, she stayed engaged and kept me updated each step of the way. She continued providing help and service all the way to the closing date. Overall, this was the best experience I’ve had selling real estate. I would highly recommend Wendy to anyone that is considering buying or selling property! (mdg519 Sold multiple properties in Destin, Florida)

Amazing to Work With

Wendy has now sold 2 houses for me… each experience was better than the last! She is incredibly professional and amazing to work with. I would recommend using her for all your real estate needs!!! (Deah Hollan sold houses in Santa Rosa Beach and Destin, Florida)

Incredibly Responsive

Wendy is fantastic. In addition to being a pleasure to work with, she has years of local experience and is a very knowledgeable professional. We were motivated to sell a property, but faced a somewhat complicated selling situation. Wendy helped us through each step of the process, was incredibly responsive and communicated clearly with us from start to finish, which was very much appreciated. On top of it all, she speaks Italian! (Kate Beukenkamp – sold house in Niceville, Florida)

She Was My Eyes, Ears & Voice!

Wonderful service and assistance with the entire process of selling my home. I lived outside the area, and she was my eyes, ears and voice when I couldn’t be there to see what was going on. When I needed some services, she had people that got the job done. Just an all around wonderful person. (Tim Ballard, sold Swift Creek home Niceville)

Wendy Rocks!

Wendy is excellent at what she does and went above and beyond my expectations. She is professional and friendly and always available. I have used her in the past and will definitely use her in the near future. I highly recommend her as a realtor. She rocks!!!!! (tonielovescats sold two houses in Crestview)

Military Family

I absolutely loved working with Wendy Rulnick! She sold our house through a short sale. We are a military family so we no longer lived in the area during the sale. The majority of the time we worked with her, my husband was deployed in Afghanistan. I thought it would be a disaster trying to get everything done while not living there but Wendy took care of everything and made this process stress free. Everything was done through email and mail.

She is very patient and takes the time to make sure we know exactly what is going on. She was able to answer all of our questions. Wendy made sure she stayed in contact with us. She responds quickly to emails and phone calls. It was always easy to get ahold of her. That was something I really appreciated about her! We also needed to get some work done in the home before it was sold and she found the best companies to help us out.

She is determined to get a sale but she also genuinely cares to help her clients! We never felt any pressure. I would recommend Wendy Rulnick to anyone looking to buy or sale in Okaloosa County and the surrounding area. I would definitely work with her again! (Mishay Anthony sold house in Crestview)


“Thorough and complete with follow up and communication. Wendy treated this sale as though it was her only priority — Bravo from the Seller’s perspective!” (Pat Stark)

compare Results

“Wendy, thanks for all your efforts on our behalf. You really did a fantastic job – and when I compare the results you got (showings and offers) to the previous year, I am truly amazed! Best of luck, and I hope the market turns around… although you might be better off if it stays slow – anybody can sell homes in a good market!” (Dave Hidinger)


Wendy Rulnick and her firm Rulnick Realty never gives up. They are the best realty professionals that I have worked with in the Southeast United States.” (Dan Curtis, Holiday Isle home sold)

Constant Communication

“Dear Wendy, thank you very much for serving us so well. Your constant communication via e-mail, copies of ads, etc. let us know that you were truly working for us (and at 400 miles away, that is important!). Yours is only the real estate commission I have ever felt pleased to pay. Thanks again! (Greg and Cara Masciana)

Patience & Grace

“Wendy, thank you for all the effort and hard work you put into selling our house. You showed great patience and grace dealing with our daily calls. Thank you so much. We really appreciate everything you have done.” (Garth & Katie, Bluewater Bay, FL)

“Persistent, aggressive with marketing, priced perfectly!” (Tony Mallini)

Thank you, Wendy – U.S. Major General

“Wendy: Thank you so much for your ‘above and beyond the line of duty’ assistance. Elva and I certainly enjoyed meeting and working with you. You are certainly a superb agent. Best wishes. (Ed Scholes, Major General (Ret.) U.S. Army)

Accurate Advice

We were 100% satisfied with Wendy Rulnick and the Rulnick Realty team throughout the process of selling our home.  We were regularly informed of the progress, and were given accurate advice on decision-making issues.  Wendy and her staff were very educated and knowledgeable about the real estate laws and processes, as well as being completely professional and personable.  The process of selling our home required minimal effort by us, went very smoothly, and was made very convenient.  We will absolutely use Wendy Rulnick and Rulnick Realty for our future real estate sales and purchases.” (Thomas Mosley)

WHEN we sell Your property

“Wendy and her staff always returned our calls, kept us updated! They are fantastic with communications. They were always very positive and thoughtful. The attitude from Wendy was always ‘When we sell your property’ not ‘If we sell your property’. I wish we knew all of this before we used other agents in the past. (Susan and Hans McMinamin)

Treated us like gOLD VIP’s

“Thank you Wendy!  It was a pleasure having you and your staff representing us.  We couldn’t have found a better company than yours!  ….you treated us like GOLD VIP’s throughout the process, and we thank you for that.  I will also pass your company name along to folks I know in the area or who are coming to the area from here.  They would be well served to have your team working for them in their real estate ventures!! (Ray & Vic, Destin home sold)

Did Everything You said You would

“Awesome job, Wendy! You did everything you said you would. I wouldn’t change a thing.” (Roy Mills, multiple properties sold)

Stayed in touch

Stayed in touch constantly with us. It wasn’t ‘us’ contacting them for status. They were keeping us informed.”  (Mike Diamon, Destin Florida condo listed and sold)

Great communication. We were informed regularly about the status of our property. Wendy and her staff were always available by phone or email if we had questions or concerns. We are extremely pleased and satisfied with the entire experience and will recommend Rulnick Realty to friends and family.”  (Jamie Stevens, Bluewater Bay, The Woodlands, lot sold)

Instilled Confidence

Instilled confidence in client by professional attitude and conduct.  Your practice of calling your client frequently on the phone assured us you were keeping our business in mind.  Thanks for a job well done.” (Charles Moody, Fort Walton Beach FL)

“Thank you for your excellent work in marketing… our property. Your attention, focus, and innovation are truly a hallmark of your work ethic. It’s quite obvious, we made the best choice in going with you.” (Ted Giannoulas)

“Getting it done!  Wendy’s marketing strategy, advice regarding price and condition, and her overall attention to detail got the job done in a tough market.  Even though we were supported by a professional relocation company, we came to rely on Wendy – she’s simply fantastic.  Kudos to the staff as well.” (anonymous)

“Wendy, thanks so much for your help and successfully executing the short sale process for my home in Santa Rosa Beach, Fla. At first, it seemed an impossible task but you held my hand every step of the way and saved me countless thousands of dollars and relieved me of a crippling financial situation. You remained persistent and professional. Kudos to you and your team. Feel free to have anyone who is considering short sale as an option. I would be happy to share my experience with them.” (Cleveland Canova, Cypress Breeze home sold)

Foremost: integrity with honesty.” (Nancy Beukenkamp, Bluewater Bay condo sold)

“Service!”” (Raymond Cline, waterfront lot sold)

“Sold expeditiously and with old school work ethics!” (Santa Rosa Beach property listed and sold)

good Person

“I am so glad that I switched Real Estate Agents and became a client of Wendy’s! Not only did the property get an offer within a week, the price we sold for was higher than my previous agent’s listing price!!  Wendy always kept me informed throughout the entire process – communication and responsiveness were a constant.  Excellent job, Wendy! Thank you for all you’ve done for me.  You are a good person!” (Isabel Lee, Miramar Beach, FL)

Our House was #1 Priority

“Wendy Rulnick did a thorough pre-listing market analysis, wonderful advertising, continual updates, and prompt response to any and all questions. We felt that our house was their #1 priority, even if it wasn’t. We would recommend Wendy Rulnick  to our friends and neighbors.” (Lisa H. Mullins)

Even Called from Airport

“Very knowledgeable about local real estate pricing and brought examples to review with us before establishing a price for our home.  As market conditions changed, kept us informed as to how it might impact the showing of our home. 

We had an offer on our home around the holidays.  Wendy was going out of town, but continued to keep us informed of offers, even calling once from the airport.  We really appreciated her professionalism and commitment to helping us sell our home.  Excellent about returning phone calls and accessible.  Excellent about keeping us informed as to the closing status.” (Pamela Sutcliffe)


“Wendy, your aggressiveness, follow-up and honesty were your assets in the quick sale of our home…. Not only did you work for us, you worked with us.  Keep up the good work!” (Henry Poczobut)

most creative

Wendy’s services to me were excellent.  She was organized, professional and very interested in my concerns.  She kept me updated regularly and was most creative in selling my condo.  I had tried to sell it four years ago with the agent who originally sold me my condo, without even a “nibble”.  Wendy is also warm and personable.  A five star real estate agent!” (Mary Ellen Crowe)

and many more….

“Wendy: It has been a sincere pleasure working with you.  Chris and I really appreciate your patience and positive attitude.  If we ever get the opportunity, we would love to treat you to dinner sometime.  Thank you again and good luck in everything you do.” (Eric & Chris Bruner)

“Wendy: Thank you so much for referring the Kohlin’s to me, as well as all of the others you send!  You and your staff are super great to work with.  Truly professionals in every way.  Best of luck to all of you!  Take care, Wendy!” (LeeAnn Midland)

“Stayed on top of things.  Very Professional.” (Steve Hill, Emerald Grande, Destin, Florida condo sold)

“Wendy and her staff have great communication and follow through.” (Rob Smithwick)

“I must say, where others wouldn’t or couldn’t you succeeded in the sale of my Janet street property with professionalism and style. I am sincerely grateful, and wish you the best in all future endeavors. Again, thank you.” (Dante Moricoli)

“Clark and I want you to know how much we appreciate your efforts and those of your staff in selling our Beacon’s property.  I know it wasn’t easy, but you persisted anyway. It was a pleasure to meet you, and we hope to meet you again.” (Patricia Grosvenor)

“Wendy, I think you were just great — helpful, nice and very professional without being pushy or pressuring and also very patient.  Thanks for everything.” (Elayne O’Donnell)

“Wendy and her staff went above and beyond in aiding us in the sale of our townhouse. We were very pleased with the way we were taken care of.  We would recommend them to anyone!!!” (Ken and Tammy Nocera)

“The fact that my referral resulted in a sale for you is no surprise. I only recommend the best. From the time we met, your efforts were tireless and your professionalism exceptional.  You reassured me with proficient, reliable answers to my seemingly endless questions. As a seasoned professional, you conducted a thorough market analysis and paid diligent attention to prospective buyers, which resulted in a sale even more quickly than I had anticipated.  It is my pleasure to recommend you to anyone searching for a qualified and motivated agent.  Please accept my best wishes for your continued success.” (Elisabeth A. Caswell)

“Wendy was a real pleasure to work with.  She never made us feel rushed, pushed or pressured into a decision, and she let us call all the shots.  She often asked what features we liked and disliked to help us find a home that would suit us.” (Helen Perun)

“What can I say, except that if you are looking for a Realtor that understands what the real feelings and emotions are in selling your home, Wendy is the right person for you.  I found her not only to be a very professional business person, but also a friend.  She is very quick to respond to her client’s needs and never relents in her effort to sell your home in a professional manner.  Her enthusiasm and vigor are outstanding and very refreshing.  We both thank Wendy for doing, truly, an excellent job and for just being herself.  We both wish her the very best in the future.” (Russ and Judy Robertson)

“We used to compare real estate people to used car salesmen… they’d get us to sign on the dotted line and then take our money and run.  And then we met Wendy Rulnick.  She worked hard for us and aggressively advertised our home.  We had no idea how long it would take for our home to sell, our home being in the higher price range.  In fact, we had heard horror stories about homes that had been on the market well over a year! Much to our surprise, a deposit was put on our home just a little over two months from the date we first put it on the market.  We feel fortunate to have had the opportunity of working with Wendy Rulnick and would not hesitate to recommend her for any real estate dealings.” (Dennis and Anne-Marie Carlson)

“My husband and I were extremely happy with the services of our Realtor, Wendy Rulnick.  Compared to stories my husband and I have heard from friends about the “push tactics” of some Realtors, we consider ourselves fortunate to have worked with Wendy.  Buying our house was perhaps the biggest investment we’ll ever make.  It really makes the important difference to have someone like Wendy, who we trust and truly like as a person, to be on our side.” (Dara B. Hall)

“Clark and I appreciated the many hours you spent with us while we were deciding just how to accommodate my parents’ needs.  You were able to listen to our thoughts and provide and provide numerous places for us to see, without making us feel as if we were wasting your time.  It’s people like you who give the real estate business a good image.  ” (Gail and Clark Jamison)

“My warm congratulations to you on the Certified Residential Specialist designation by the Council.  It’s a fine tribute, and a reward you richly deserve for your many years of splendid service to the profession and to the people in the community.  I can’t think of anyone who deserves it more.  My very best wishes to you.” (Mary Isaac)

“Having had a number of bad experiences with Realtors, I unfairly approached Wendy with negative stereotype of a Realtor.  However, Wendy was about to blow that stereotype out of the water.  What resulted was one of the most professional sales experiences I have ever encountered. When I first met Wendy, I was adamant about doing things my way.  Ever the professional, she listened to my needs and she delivered.  While I took Wendy on a wild goose chase that entailed looking at over 30 houses I had found in the local “Find A Home” publication, she copiously made notes of everything that I liked and didn’t like in a home.  At the point where I had given up hope, I stubbornly gave control to Wendy.  Within an hour of turning it over to Wendy, she faxed me nine MLS descriptions of homes.  She told me to pay particular attention to the first three listings.  As it turned out, the first listing she sent me was a house that met every single need that we had for a home.  We put a contract on it the very next day.  However, my experience with Wendy did not end there. Wendy’s professional follow-up sales skills are second to none.  She called about a week after the closing to make sure we were getting settled in our new home.  She sent us a beautiful plant the following week.  It is this type of follow-up that demonstrates Wendy’s sincere dedication to the satisfaction and happiness of her clients.  I would have expected any other Realtor to be well on to their next sale without a concern about our transaction, but not Wendy.  To this day, Wendy and I continue to stay in touch. I wholeheartedly recognize Wendy as the best real estate professional that I have ever come across.  As far as I am concerned, there are no other Realtors in our area.  Wendy sets a precedence that no one else can match.  I continue to recommend Wendy to all of my friends and business associates.  My wife and I take pride in our experience with Wendy.  Whenever we see a house with one of Wendy’s signs, we look at each other and say, “It’s Wendy”! In closing, should you have any questions or concerns, please do not hesitate to call me.   I will be happy to sing Wendy’s praises.” (Michael F. Eiser)

“Wendy kept me in the loop – good communications.  She is a very professional, hard worker.” (Jason Van, Destin, Florida home sold)

“It was recently my pleasure to engage Wendy Rulnick for the marketing and subsequent sale of my waterfront property in Mary Esther, Florida. Wendy proved to be dedicated and skillful in bringing to a close the sale of my lot. The lot had been marketed several other times over the past eight years, but not until Wendy came on the scene did we get responses that finally brought about the sale. I had prior business with Realtors who either didn’t know the market in this area or simply didn’t get out there and advertise as was necessary. In addition, the sale was further complicated by the presence of wetlands. Wendy’s expertise on this subject convinced the prospective buyers that the property in fact could be permitted and had adequate uplands for driveway and home site. When we had an offer on the table and two other more lucrative offers came in, Wendy handled the situation to my best advantage, while keeping peace among the other parties. The overall experience left me with a sense of high professional admiration for the work Wendy does in her business. I recommend her without reservation to anyone who needs real estate services in the Destin/Ft. Walton Beach area.” (Raymond Campbell, Santa Rosa sound waterfront lot sold)

We really enjoyed working with Wendy.  We found that she was very helpful and always willing to work around our schedule.  Most importantly she was friendly, honest and provided very quick feedback.  This was our first house— Wendy helped to make a nerve wracking experience very informational and a lot more enjoyable.— Keep up the good work!” (David Benton)

“Thank you for the great help you have given me with the sale of my house. From the first time we spoke you took the time to listen to what I wanted and helped me to realize those wishes. Although selling a house can be a traumatic venture you were able to help keep the process under control and also ease my mind. During this time you and your staff actually made the process enjoyable and extremely easy. Although I have only bought and sold 3 homes, in that time I have had the chance to meet several realtors and it is truly amazing at the differences in capabilities and work styles that exist. From the number of realtors that I have dealt with, you are definitely at the top of the list and it was a pleasure meeting you and working with you.
Thank you for your help and guidance through the entire home selling process. It was truly a pleasure working with you. (William Hopp, Rocky Bayou home sold)

Positive, tenacious attitude!  Communications and humor at the right time!” (Rudy Cegielski, Miramar Beach home sold)

“Wendy and her staff did an exceptional job in getting my house sold (short sale). The service offered was specialized and courteous. Notices and communication was timely and easy to understand.  Consistency, consistency, consistency is how I best describe Wendy.  She did not give up. On a personal level she supported me and calmed my fears and anxiety. To be able to give this kind of service reflects that Wendy enjoys what she does and is committed in doing ALL within her professional capability to make her clients satisfied.  My recommendation is given freely and without hesitation to Wendy and her team to handle your real estate business.” (Kay Cann)

“Constant two-way communications. A simple and effective process. Open and honest direction regarding the next steps. Never over promised anything.  Wendy was the best during this difficult ‘short sale’ process!  That’s why she is the ‘Queen of Short Sales’!” (Bobby Qureshi, Santa Rosa Beach, Florida)

“Wendy and everyone on the team did an amazing job selling our home. We were concerned about living six hours away, but the team put our fears to rest. They made sure to keep us informed and up-to-date at every twist and turn in the process. This was the first short sale we ever sold, but Wendy and the team were always more than willing to answer all of our questions right away.  We would definitely recommend Rulnick Realty to all our friends and family.” (Ashley and Scott Mayville)

“Talk about a pleasure to work with!  You are the consummate professional.  Your honor and integrity are unquestionable.  You have the patience to persevere even in the face of adversity and difficult circumstances.  Your compassion for the people you serve is a model for humanity especially in this current economic environment.  You recognize what it means to be a beacon of light for many who are in dark places. Thank you for your insatiable appetite for good will and for the effort you put forth in every situation to try to make it better.   It’s easy to see why you are the top short sale specialist in Northwest Florida.  Keep up the good work!  May every blessing you give out be returned to you in great abundance!” (Sherry, Loan Servicer)

“Wendy Rulnick listed and sold our property in Crestview Florida.  The sale was a short sale, this property was an investment property and we live out of state.  Wendy was very attentive to our needs and very detail oriented.  The property was sold quickly with no  hassles.  We also short sold another investment property in Florida, not through Wendy.  There was a vast difference in the experiences.  I highly recommend Wendy if you are considering selling your home, especially if you need someone to help you through the short sale process, she is a true professional.” (Mary Beth)

Learn more about Wendy’s buyer services and seller services.