How Overpricing Your Destin Home Affects Your Bottom Line

 

Even though there’s a big buyer demand for homes in today’s low inventory markets in Destin, 30A and Niceville, it doesn’t mean you should price your home as high as the sky when you’re ready to sell. Here’s why making sure you price it right is key to driving the best price for the sale.

If you’ve ever watched the show “The Price Is Right,” you know the only way to win the game is to be the one to correctly guess the price of the item up for bid without going over. That means your guess must be just slightly under the retail price.

When it comes to pricing your Destin area home, setting it at or slightly below market value will increase the visibility of your listing and drive more buyers your way. This strategy actually increases the number of buyers who will see your home in their search process. Why? When potential buyers look at your listing and see a great price for a fantastic home, they’re probably going to want to take a closer look. This means more buyers are going to be excited about your house and more apt to make an offer.

If you look at the chart above you see how the market dwindles for highly overpriced homes.  If a house is overprice by 15% of market value, the buyers looking at it dwindle to 10%. If a house is priced just under market value, then there is a 75% – 90% buyer exposure.

When this happens, you’re more likely to set up a scenario with multiple offers, potential bidding wars, and the ability to drive a higher final sale price. At the end of the day, even when inventory is tight in the Destin, 30A and Niceville real estate markets, pricing it right – or pricing it to sell immediately – makes a big difference.

Here’s the other thing: homeowners who make the mistake of overpricing their homes will eventually have to lower the prices anyway after they sit on the market for an extended period of time. This leaves buyers wondering if the price drops were caused by something wrong with these homes when in reality, nothing was wrong, the initial prices were just too high.

Bottom Line

If you’re thinking about selling your home this year, let’s get together so you have a professional on your side to help you properly price your home and maximize demand from the start.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

 

Remodeling Your Home for Your Cats – Would You?

How far would you go to remodel your Niceville or Destin Florida home for your cats?

Many house cats would love to run outside with unrestricted freedom,  but it is usually a dangerous place for a cat.  For example, in my Southwind, Bluewater Bay neighborhood, there are known be coyotes, and I have seen bobcats three times!  So, unfortunately, kitties are often confined within the walls your home, looking at the birds through the windows.

You could, however, consider remodeling your home with a luxurious and extensive indoor/outdoor cat enclosure like ones that Hellas Pet Enclosures build!

Take a look at one they built for one of their customers…

It started 2 years ago with the section attached to the house by the upper window, giving the owners’ cats a little freedom. But then they added the “stairs” going down to…

…a bridge that crosses over their yard. You see where this is headed?!

The 42’ bridge takes a right turn in the trees and leads to the grand catio.

There’s a handy door for humans to get into the 12’x16’ enclosure. (Way better than having to crawl out of the second floor window and through the bridge! LOL) Let’s take a look inside…

It’s prime time for climb time for a cat who wants to!

But there’s also plenty of cool perches to just chill out and watch the birds, breathe in the fresh air, and soak up the warm sun.

But just in case kitty wants a little break from the sun, or just a little privacy, there’s a little hideaway they can curl up in.

This thoughtful home remodel is something your cats would probably love. I know my three kitties, two ocicats and a bengal, would “purr-fur” it!

 

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

My Latest Review from Lovely Seller Clients – Santa Rosa Beach Florida

“Wendy Rulnick was a real pleasure to work with. When we would send her a text msg we would barely finish sending it when she was already answering. She took our listing and advertised our house on several venues. Places that I didn’t even know about. We ended up getting a full price cash offer without any conditions. As previous Real Estate agents ourselves and authors of the book “The Ultimate New-home buying Guide”, we have been involved in over 200 closings so when we sing praises to Wendy we know what we are talking about. If you want great responsive service from a Real Expert in the Real Estate profession, CALL WENDY YOU WON’T BE DISAPPOINTED!!!!”

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Current Most Overused Real Estate Ad Terms on the Emerald Coast

Did you know that Realtors often advertise their listings to each other? Here on the Emerald Coast of Florida, the most overused and trendy terms for agent-to-agent advertising are:

  1. Price improvement (as opposed to price reduction)
  2. Easy Show (this term has been used for years – oftentimes the property is not easy to show)
  3. Compelling Price, New Compelling Price (this is no longer a unique term, and I am not compelled)
  4. Seller is Highly Motivated (did you know you cannot say that without the seller’s permission?)
  5. Impeccable
  6. Impressive
  7. Discerning buyer
  8. You won’t want to miss this
  9. Exceptional
  10. Click Here! (What, are you trying to capture my email address?)

If you are thinking about listing your Emerald Coast real estate, look for someone with creativity to market your property.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Diary of a Destin Realtor

 

Day in the life of a Destin Realtor…

Morning…

Trying to beat the impending storm, I drive through dense fog to get to my waterfront listing in Fort Walton Beach to remove my signs and lockbox before closing.  I get there in time, walk 400 feet down the pier to the intracoastal.  Getting totally wind-blown, I drag the sign back up the pier, my heart palpitating in my chest, out of breath.  I thought I exercised enough.

On the way back to my Miramar Beach office, I stop at the Destin Walgreens to buy a comb and hair spray to try to get my frazzled hair back under control. Stepping out on the sidewalk, I find my shoe is no longer on my foot. The heel is jammed in a large crack. I have to use force to remove the shoe from the crack. The Walgreens cashier asks if I am “ok”.

Afternoon…

Back at the office, I receive a call from a homeowner wanting to to do a short sale of his house in Santa Rosa Beach.  He tells me his foreclosure sale date is in two weeks. I tell him that’s not enough time for us to accomplish a short sale, he must call the bank and his attorney to see if they will delay the foreclosure before we list it. I never hear back from him again.

My 2:00 p.m. appointment to meet a real estate agent to interview for my team passes.  She’s a no-show. She calls me at 2:30 p.m. to tell me she’s not coming. Thank you.

The house cleaner texts to ask where her check is. I panic, then realize I must have thrown it out “cleaning” the house before she arrived. She finds the check in the trash.

I show a house to a client who is accompanied by three friends. They are all drinking out of paper cups. I ask if it’s coffee? They answer “no”.

I go to gym, do cardio.

 

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

My Latest Zillow Review from Destin Florida Home Seller

Thank you to my Destin Florida seller! I sold two Destin townhomes for him within a few weeks.  I advised him on an effective remodel that would maximize his selling price. It’s always a pleasure to hear that I’ve helped someone!

How may I help you?

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Jingle & Mingle Charity Event for Individuals with Autism – Westonwood Ranch – The Wine Bar, Miramar Beach FL

Come to the “Jingle & Mingle” charity holiday kick-off event at The Wine Bar at Grand Boulevard, Miramar Beach Florida. Enjoy live music by Mari Gleason, appetizers, wine, beer, raffles at this fabulous restaurant in Sandestin on December 2, from 1:00 p.m. to 4:00 p.m.! Proceeds will benefit Westonwood Ranch of Walton County, a farm-based learning program for individuals with autism and related developmental disorders. Westonwood’s mission statement includes its goal to “fill the gap in transition services as young adolescents enter adulthood who have ASD (Autism Spectrum Disorder)”.  Read founder Lindy Wood’s story of her son Weston and prepare to be moved as you understand why she created this important community organization.

Order your $35.00 tickets here. We hope to see you Sunday December 2, from 1:00 p.m. to 4:00 p.m.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Recent Sales Around the Emerald Coast – How May I Help You?

It’s been a busy selling season around the Emerald Coast of Florida. I’ve helped a variety of sellers and buyers accomplish their real estate goals.  Here are a few examples of recent sales:

Quail Run Townhomes, Destin Florida – Unit 134 – sold

1014 Airport Rd., Destin Florida – Unit 142 – sold

Bon Villas Townhome, Miramar Beach Florida – sold

Blue Pine Village, 1543 Meadowbrook Ct., Niceville Florida – sold

74 Amadeus Avenue, Freeport Florida – new construction home – sold

Holley by the Sea home at 1854 Seahawk Lane, Navarre Florida – sold

Miramar Beach/Destin development land on Driftwood Rd. for $1,000,000 – sold

Waterfront lot in Elliott Point off Brooks Street, on Choctawhatchee Bay, Fort Walton Beach, Florida for $425,000 – sold

12 Unit Apartment Complex for $746,800 – sold

Summerlin Condo on Sundial Court, Okaloosa Island, gulf front unit, Fort Walton Beach Florida for $430,000 (one of the highest price per square footage sales on Okaloosa Island) – sold

Emerald Village remodeled home in Fort Walton Beach Florida – sold

Woodland Shores building lot on Warwick Drive in Poquito Bayou, Shalimar Florida for $155,000 – sold

Crete Ct., home in Mediterranean Village at Bluewater Bay, Niceville Florida – sold

Sandy Ridge Estates home in Crestview Florida – sold

Lakeside at Bluewater Bay, Niceville Florida condo sold in 7 days

Barrington Lane, Bungalows at Bluewater Bay home sold in -0- days, ask me how

Lakeview condo on Scenic Gulf Drive, Miramar Beach Florida sold

Hermitage Condo with boat slip on Okaloosa Island, Fort Walton Beach Florida – sold

Home on Sunfish Street, Kokomo Kove near Crystal Beach, Destin Florida – sold

Fairmont Street short sale in Holley by the Sea, Navarre Florida – sold

Indian Lake condo in Destin Florida – sold

How may I help you?

 

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Happy New Year

Wishing you wonders of a New Year! May you be blessed with health, joy and all things to bring happiness to your life.

 

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Happiness at Hanukkah

To all, I hope you enjoyed the beautiful light of the Hanukkah season!

It’s Wendy… It’s Sold!

Wendy Rulnick
Broker, Owner, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.