Turn Over a Sale? Do the Right Thing in Real Estate (and in Life!)

A few days ago I got a phone call from an old client.  He asked me to research a property for sale for him and the adjoining parcel, checking the zoning and sales history.  I did some preliminary investigation and discussed my findings, when he told me he actually had written an offer on this property a month ago with another agent – a friend of his.  I told him he should stick with that agent if he wanted to resubmit an offer. It was the right thing to do. He reluctantly agreed, as he felt the agent was “too busy” for him.  I followed up the next day and he was taking my advice and sticking with that agent.

Would most real estate salespeople have done this? I doubt it.

Here’s another example. I received a phone call from a buyer interested in seeing one of my listings in Santa Rosa Beach.  Quickly in the conversation, he mentioned he had looked at other houses in the area. I asked if he had an “agent”. He said he did not, but that so-and-so had shown him several houses as recently as the day before. I told him to call her. He was surprised, and protested at first, but said he would. I called the agent myself to let her know. She was in shock. She said she had tried to teach the buyer client about loyalty, but he didn’t get it. You see, she would not have been paid for her time had he purchased a home from somebody else.  Realtors work on commission.  The agent told me most agents would not have returned the customer and that she would never forget it.  She said most agents would jump at the chance to show their own listing and disregard the buyer’s previous business relationship.

Being fair, being ethical, that’s more important than making a dollar. It’s called doing the right thing.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Grand Pool Home in Raintree Estates, 1250 Shipley Dr., Niceville FL

1250 Shipley Drive, a pool home in Raintree Estates, Niceville, Florida is now offered for sale.

Finally, the stunning home on a large corner lot that everyone notices driving by is on the market. Grand spaces offer living options for large families and flowing parties in this elegant Raintree Estates home. Over 3400 square feet, two living rooms and two dining rooms underscore its size.  The kitchen features a large granite slab center island, rows of cabinets and huge walk-in pantry.  There is a first floor office and first floor master suite with separate sitting room. Adjacent to the formal living room, double doors open to a family room.  There is a wetbar and pool table (included). The in-ground pool has substantial surrounding deck areas with plentiful seating.  There is a hot tub, gas grill, fun cabana space and room for multiple furniture arrangements. Three bedrooms and bath are on the second floor with loft area. Highlights of this home’s design include columns, a curved staircase and architecturally interesting detail inside and out. Situated on a corner lot, there is a three car side-entry garage.

Raintree Estates voluntary association provides access to the neighborhood beach and Woods Parks. One of the parks is by the water with a dock into Grass Lake and the Choctawhatchee Bay. The interior park has a baseball field and soccer goal. Destin Florida beaches are minutes away as is Eglin Air Force Base.

See the virtual tour.

    

1250 Shipley Drive is offered for $599,000.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

 

Current Most Overused Real Estate Ad Terms on the Emerald Coast

Did you know that Realtors often advertise their listings to each other? Here on the Emerald Coast of Florida, the most overused and trendy terms for agent-to-agent advertising are:

  1. Price improvement (as opposed to price reduction)
  2. Easy Show (this term has been used for years – oftentimes the property is not easy to show)
  3. Compelling Price, New Compelling Price (this is no longer a unique term, and I am not compelled)
  4. Seller is Highly Motivated (did you know you cannot say that without the seller’s permission?)
  5. Impeccable
  6. Impressive
  7. Discerning buyer
  8. You won’t want to miss this
  9. Exceptional
  10. Click Here! (What, are you trying to capture my email address?)

If you are thinking about listing your Emerald Coast real estate, look for someone with creativity to market your property.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

312 Pin Oak Lp., Driftwood Estates, 4 Bedroom, Santa Rosa Beach FL

312 Pin Oak Loop, Driftwood Estates, Santa Rosa Beach Florida is sparkling clean with pristine paint and flooring. This four bedroom home has granite counters, cathedral and trey ceilings, recessed lighting, raised panel doors, brushed nickel hardware and more. The brick elegant exterior is refined and highlighted by a covered patio. The pond setting is relaxing – you’ll see diving osprey! Landscaped to attract butterflies and birds, there is also a new sprinkler system and lawn pump. The closets are oversized, the master bedroom has a huge walk-in.  The master bedroom is on the water side, wake up and soak in a fresh day. The master bathroom is luxurious. The kitchen has a plethora of cabinets and granite counters and offers water views. There is a laundry room adjacent, the washer and dryer are included. The neighborhood of Driftwood Estates has a community pool, playground and fishing.  Nearby, shop and dine at Grand Boulevard, Baytowne Wharf, Sandestin, Silver Sands outlets and Destin Commons.  There are medical facilities at Sacred Heart Hospital, five minutes away on Mack Bayou Road. The beaches of South Walton are close by, as are rare coastal dune lakes, Topsail Hill Preserve State Park, bike trails and the uniqueness of 30-A.

Virtual tour.

312 Pin Oak Loop, Driftwood Estates, Santa Rosa Beach Florida is offered for $312,900.

Want to get qualified? Want to see it?

Call Wendy Rulnick 850-259-0422.

 

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Offering on a House? How to Lose!

It’s a seller’s market on the Emerald Coast of Florida.  Real estate agents will tell you they cannot find inventory for their buyers! There are way more buyers than sellers and properties are selling almost instantly.

Instead of telling you how to WIN the house – I am going to tell you how to LOSE.  Use some of the following techniques and be sure to not get your contract accepted:

  1. Don’t have a pre-approval or proof of funds letter.  Let the seller and her agent guess if you are qualified, because you told your agent you were.
  2. Don’t offer full price or MORE.  Offer low. The seller will counter-offer yours because they don’t have other offers OVER asking (NOT!)
  3. Don’t put down a reasonable amount for earnest money. Show them how un-serious you are.
  4. Don’t use an “as is” contract.  Ask for the full repair limit, yeah – that will make you competitive.
  5. Don’t ask seller to pay only their own closing costs.  Ask them to pay everything for you. They are desperate to sell, right?

I hope you understand my sarcasm. If you are serious about buying a house or condo in Destin or the surrounding towns, don’t fiddle around.  You will likely have ONE SHOT at getting your offer accepted.  Make it strong.

 

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Free Market Analysis – Emerald Coast Florida Real Estate

Do you want to know what your property is worth?

SPECIAL OFFER! Free Market Analysis for properties on the Emerald Coast of Florida for the following towns and areas: Destin, Miramar Beach, Fort Walton Beach, Santa Rosa Beach, Niceville, Crestview, 30A, Sandestin, Bluewater Bay, Navarre, Holley by the Sea.

Contact me for a custom analysis of your property value, including lots, houses, townhouses and condos. In addition, I will answer your questions on property improvement to let you know what upgrades may get you a better value, or suggestions to get your property ready to list. There is no obligation.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Mortgagor or Mortgagee?

One of the most confusing terms in real estate is “mortgagor”. Or should I say “confused” terms? It doesn’t follow the logic, seemingly, of similar words. Let’s take a look.

The “grantor” is the seller and “gives” the real estate to the “grantee” (the buyer).

The “lessor” is the landlord and “gives” the lease to the “lessee” (the tenant).

The “optionor” is the giver of an option to buy or lease to the “optionee”.

Are you catching the trend, so far?  But wait!

The “mortgagor” is NOT the giver of the loan.  And the “mortgagee” is not the recipient of the loan – it’s the opposite!

The mortgagor is actually the borrower, the “giver” of the security interest (or collateral) in the real property to the mortgagee (the lender) in return for the borrowed funds.

Got that?

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Is it Better to be “Right” or “Polite”?

This morning I received a somewhat terse email from an agent asking for a document related to a home sale. The agent represented the buyer and asked me to get a contract addendum to her right away.  Normally, I’m quite fast routing documents, so thought it was odd that I hadn’t already sent it. It’s been one of those weeks. Anyway, I responded quickly and said I would follow up.  I went ahead and found a copy on my phone and sent it to the agent. Since I hadn’t finished my morning coffee, it dawned on me slowly. Hadn’t I already sent it to her and to the title agent a few days ago?  I checked back and there it was – sent to both parties with a subject line.  Can you think of how many people would have re-forwarded the email to show that the task had already been completed? Or said – “I already sent it to you”?  The point would be to make the other party feel like a dummy.  To feel less competent. To show off our better work practices.  I think this is tempting in human nature. I did not. I never said a word. Would you?

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

2138 Hagood Lp., Lee Farms Pool Home, Crestview FL 32536 – SOLD in 1 Day

2138 Hagood Lp., Lee Farms, Crestview Florida in-ground pool home sold in ONE DAY! Crisp and clean, this roomy house had new carpet, new paint and new window blinds. The in-ground pool was highlighted with fresh landscaping and a screened porch with patio. The floorplan included the master bedroom, with walk-in closet and bath in a private wing of the home. In addition to a formal dining room, there was a large eat-in kitchen and breakfast nook to watch the pool happenings. Lee Farms has a playground and picnic area and is a short drive to Eglin Air Force Base, Duke Field and the beaches of Destin Florida.

2138 Hagood Lp. in Lee Farms had six showings immediately after being listed and was under contract in one day. Why? Perfect pricing and exceptional marketing.

2138 Hagood Lp. in Lee Farms, Crestview, Florida, pool home was listed for $219,900.

Watch the virtual tour.

How may I help you?

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

  

Diary of a Destin Realtor

 

Day in the life of a Destin Realtor…

Morning…

Trying to beat the impending storm, I drive through dense fog to get to my waterfront listing in Fort Walton Beach to remove my signs and lockbox before closing.  I get there in time, walk 400 feet down the pier to the intracoastal.  Getting totally wind-blown, I drag the sign back up the pier, my heart palpitating in my chest, out of breath.  I thought I exercised enough.

On the way back to my Miramar Beach office, I stop at the Destin Walgreens to buy a comb and hair spray to try to get my frazzled hair back under control. Stepping out on the sidewalk, I find my shoe is no longer on my foot. The heel is jammed in a large crack. I have to use force to remove the shoe from the crack. The Walgreens cashier asks if I am “ok”.

Afternoon…

Back at the office, I receive a call from a homeowner wanting to to do a short sale of his house in Santa Rosa Beach.  He tells me his foreclosure sale date is in two weeks. I tell him that’s not enough time for us to accomplish a short sale, he must call the bank and his attorney to see if they will delay the foreclosure before we list it. I never hear back from him again.

My 2:00 p.m. appointment to meet a real estate agent to interview for my team passes.  She’s a no-show. She calls me at 2:30 p.m. to tell me she’s not coming. Thank you.

The house cleaner texts to ask where her check is. I panic, then realize I must have thrown it out “cleaning” the house before she arrived. She finds the check in the trash.

I show a house to a client who is accompanied by three friends. They are all drinking out of paper cups. I ask if it’s coffee? They answer “no”.

I go to gym, do cardio.

 

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.