Working Real Estate From Home After Gym “Ouch”!

What do you do after you pull your hamstring working out at Gold’s Gym in Destin, Florida? You work from home accompanied by your kitties. Here is a picture of Micah and you can sort of see Nikolai in front of him. They were my constant companions, along with Athena (not pictured), while I was propped up on the couch with an ice pack, typing emails to clients thinking of buying and selling real estate! To help me out while Hubby was out of town, Mary Davis from Mary’s Critter Sitters stopped by a few times. By the way, I highly recommend the local physical therapy office of Orthopedic & Sport Physical Therapy Center with offices in Destin, Santa Rosa Beach, Niceville and Crestview!  They are fixing me up in no time!

It’s Wendy… It’s Sold!

Free Instant Home Value

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

 

What’s Your Home Worth? Free Home Value Report – Emerald Coast Florida

Wouldn’t you like to know what your Emerald Coast property value is? Now you can!

I just had a new website built that will give you a free, instant home value report. Not only that, your report will be updated automatically each month to let you keep track of your home value and what’s going on in your neighborhood. 

 Sound like something you’d be interested in? Just CLICK HERE for your free home value report.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Sale Pending – Sunsail Subdivision, Destin FL

Sunsail Destin Florida

In less than a week, this lovely home in Sunsail in Destin Florida is now under contract. The pending home for sale at 4680 Windstarr Dr. will close in April.  At over 2100 square feet and built in 1997, this attractive house is within walking distance to the beach on the Gulf of Mexico.  What actions cause a home to sell so quickly? Here is a quick list:

  1. Price it right.
  2. Make the condition as clean and fresh as possible. In this case, the seller painted the home in neutral colors.
  3. Hire a professional photographer.
  4. Advertise the property for maximum exposure. We promoted this Destin home to a targeted market on Facebook, as well as Linkedin, Google+, Pinterest, Youtube, Tumblr, WordPress, craigslist, Trulia, Zillow, Twitter and hundreds more websites.
  5. Pay careful attention to presentation, follow up and  feedback.
  6. Understand the seller’s needs and negotiate in his best interest.

This Sunsail home in Destin Florida sold as a result of all of the above. What do you need to sell?

Instant Destin home valuation.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

How Feedback Sold a House in 3 Days in Destin Florida

When I list a home in Destin Florida or anywhere on the Emerald Coast, one thing I do as a listing agent is follow up on any showings. What does that mean? Whenever an agent shows one of my listings, I send them an email asking for “feedback” and if they have any questions. There are a few reasons I do that for my listings.  The first is that I can find out for my seller the public response to their real estate offering, so that if there is anything we can fix, we do. Sometimes you can fix an issue by a repair, other times by price. For example, “the home was dark”. This could be as simple as making sure the blinds are open before showings. “The home felt cramped.”  If that’s a repeated comment, we can remove furniture.  Feedback can also be about something that cannot be fixed, such as a location challenge, like a home backing up to commercial property, having a poor lot, cost-prohibitive structural repairs, etc.  We also may hear that the price is too high compared to other homes. What we get is a feel for is the market perception of the property and the price. I always send the feedback to my sellers so they understand, and we are working as a team to get their property sold.  Any objection can be overcome by proper pricing. If there is any confusion about the offering, I can also change my presentation to better explain nuances to buyer’s agents. For example, I add information for further clarity to MLS descriptions if there are repeated similar questions from buyer’s agents.  I wouldn’t learn these things unless I asked for “feedback”.  That’s what helps me sell real estate.

My most recent example of successful follow up leading to a sale was a few days ago. The buyer’s agent responded to my feedback inquiry by saying her buyer mentioned making an offer that was fairly low, so he didn’t think it was worth writing it up.  I said, “Hold on, let me relay this to my seller!”  I asked and the Destin seller was actually open to receiving an offer in the price range mentioned, although it seemed low and the property was recently put on the market.  I encouraged the agent to write the offer – and guess what? We are now under contract! If I hadn’t solicited feedback from that buyer’s agent, she would have moved on, the buyer would have lost a great home purchase in Destin, Florida and my seller would have lost, as well.

There are some real estate agents who never ask for feedback. They think it’s a waste of time and that no unsolicited comments from the buyer’s agent just means the house wasn’t right for those particular buyers. I’ve also heard that some listing brokers feel it sounds “desperate” to ask for feedback, or so I’ve been told by previous sellers.  I could not disagree more.  Reaching out for feedback is the first step in finding a meeting of the minds, improving a property’s presentation, proper pricing and getting a handle on the market. What is the result? SOLD in three days!

It’s Wendy… It’s Sold!

Free Instant Home Value

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Are you ready to sell your Destin area real estate?

4680 Windstarr Dr., Sunsail, Destin FL Home for Sale – Walk to Beach

4680 Windstarr Sunsail Destin

Price Your Destin Home Instantly

This Sunsail home for sale at 4680 Windstarr Drive is one of the best deals in Destin Florida, south of Highway 98, walking distance to the beach and Henderson Beach State Park! This happy Sunsail home is freshly painted and has unique features like arched doorways and two living rooms. One is a great room open to the kitchen, with newly painted, white cabinets and pantry. You could make part of the great room an eat-in kitchen and keep the fireplaced portion as a secondary family room if that suits your needs alternatively.  The formal living room has a cathedral ceiling and plant ledge and is open to the dining room. The master bedroom is separated in this split-bedroom floor plan for more privacy. It has two walk-in closets and an ample bathroom.This Sunsail, Destin Florida home has a big patio for barbecues overlooking a natural easement and beautiful landscaping adding to the happiness. The home is decorated in a neutral palate and there is a $5000 allowance for new carpet.  If you know Florida, you will also appreciate the built-in exterinal whole-house generator as an added bonus.

Sunsail is one of the best neighborhoods to live in Destin Florida! Why? There is a plethora of public beach accesses to the Gulf of Mexico down the street on Scenic Highway 98 (Old 98). The neighborhood location is well-placed, only a couple of minutes drive to Destin Commons, Publix, Whole Foods, Fresh Market, IMAX movies, restaurants, Lowes, more shopping and the Mid-Bay Bridge! These amenities are basically within one mile! You can literally zip out to Highway 98 and get whatever you need quickly, be it food, dining or playing!  4680 Windstarr Drive is across the street from the private subdivision pool and near the end of the cul-de-sac.

If you want to be in Destin Florida, don’t miss the opportunity to own South of Highway 98, near Crystal Beach, in Sunsail!

4680 Windstarr Dr., Sunsail, Destin, Florida is offered for $309,900.

Virtual Tour

Sunsail homes for sale   Sunsail homes for sale

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

South Walton Art Festivals in Spring 2017

Guest Post: This post was written by Destin resident Lori Saczynski. She and her husband Andy own an art gallery in Grayton Beach. Andy was the 2013 South Walton Artist of the Year, and was voted Best Local Artist multiple times.

If you love art, you’re in luck the next couple months! Here’s your list of three amazing South Walton art festivals in Spring 2017…

art in the park South Walton Art Festivals in Spring 2017
Art in the Park | March 18, 2017 | WaterColor, FL | free + open to the public
The 12th annual Art in the Park festival is a one-day event (9 AM – 5 PM), held in WaterColor’s Cerulean Park and Town Center! This event features talented artists from all over the southeast, including some of your favorite local artists. Bring the family and enjoy beautiful weather, original art, and live music. | more info |

ArtsQuest South Walton Art Festivals in Spring 2017
ArtsQuest | May 13-14, 2017 | Sandestin, FL | free + open to the public
The ArtsQuest Fine Arts & Music Festival takes place in Sandestin’s Grand Boulevard. What a fun way to celebrate Mother’s Day weekend! In its 29th year, this event now showcases 200 artists from around the country. You’ll have an opportunity to meet them and purchase their original art. ArtsQuest also offers live musical entertainment, activities for kids, and great food. | more info |

digital graffiti South Walton Art Festivals in Spring 2017
Digital Graffiti | May 19-21, 2017 | Alys Beach, FL | tickets must be purchased
Launched in 2008, Digital Graffiti is a one-of-a-kind projection art festival. International artists use the latest digital technologies to project their original works onto the iconic white walls of Alys Beach. This festival explores how design, technology, and architecture can intertwine to create entirely new art forms. Digital Graffiti transforms Alys Beach into a living work of art. If you’ve never attended, you’ll definitely want to get tickets as they celebrate their 10th year. | more info |

Selling Real Estate is More Than “Filling Out a Contract” – Destin Florida

types of Florida broker representation

A few days ago a buyer contacted me to write an offer on a Destin area “For Sale By Owner” property. He asked how much I would charge to “fill out the contract”. I responded with my fee, which I thought was fair.  Here is what I wrote the buyer:

“Most ‘For Sale By Owners’ (FSBOs) gladly pay a buyer’s agent, but I understand if this particular party won’t do it and am grateful you asked me to help. However, if I get involved writing contracts I am immediately taking on responsibility, liability, care, diligence, etc., and thus there is a fee.” I suggested he contact an attorney to write his offer if that were more suitable in terms of fee for representation. The minimum form of representation a real estate broker in Florida can provide to the public is called “No Brokerage Representation”.  Those duties to the buyer or seller include:

1. Dealing honestly and fairly;

2. Disclosing all known facts that materially affect the value of the residential real property which are not readily observable to the buyer; and

3. Accounting for all funds entrusted to the licensee.

The minimum form of representation I provide, however, is at a higher level,  called “Transaction Brokerage”, which in Florida means:

(a) Dealing honestly and fairly;

(b) Accounting for all funds;

(c) Using skill, care, and diligence in the transaction******

(d) Disclosing all known facts that materially affect the value of residential real property and are not readily observable to the buyer;

(e) Presenting all offers and counteroffers in a timely manner, unless a party has previously directed the licensee otherwise in writing;

(f) Limited confidentiality, unless waived in writing by a party. This limited confidentiality will prevent disclosure that the seller will accept a price less than the asking or listed price, that the buyer will pay a price greater than the price submitted in a written offer, of the motivation of any party for selling or buying property, that a seller or buyer will agree to financing terms other than those offered, or of any other information requested by a party to remain confidential; and

(g) Any additional duties that are mutually agreed to with a party.

Florida broker representation

Notice, importantly, that omitted by the “No Brokerage Representation” designation is that of using “skill, care and diligence”.  I could not, in good conscience, write a contract for a buyer nor represent a seller not using skill, care and diligence. What are the opposites of these attributes?

Skill is something that has been “acquired by training”. The opposite is “inability”.

Care is “judiciousness in avoiding harm”. If I weren’t careful in writing your offer, what harm could be caused to you?

Diligence is “conscientiousness in paying attention to a task”. Who would accept the opposite– sloppiness and inattention?

Writing a real estate contract in Florida, or presenting one to a seller, to me, requires, at a minimum, skill, care and diligence. A real estate transaction is commonly one of the most substantial financial transactions a person makes in his lifetime.  Who would you want representing you?

Here is the complete copy of Florida Statues Chapter 475.278.  For more information, please contact your attorney.
Florida Real Estate Representation by Wendy Rulnick on Scribd

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Guest Post: Things to Do With Kids in Destin, South Walton, and on 30A

Guest Post: This post, written by Destin resident Lori Saczynski, originally appeared on Andy’s Saczynski’s web site in July 2014 and was revised in February 2017. Andy was the 2013 South Walton Artist of the Year, and was voted Best Local Artist multiple times. His art gallery is located in Grayton Beach.

I’ve called the Emerald Coast home since 1990, so I’m very familiar with the area. I have five kids ranging in age from 3 to 17. Below are my top 10 things to do with kids in Destin, South Walton, and on 30A. These activities are listed in no particular order.

Destin beach
#1 The Beach
My favorite public beach access is James Lee Park (at the Crab Trap) because they have a playground, restrooms, showers, plenty of free parking, and an option to buy food if you’re too lazy to pack snacks.

Village of Baytowne Wharf playground
#2 Playgrounds
These are my favorite playgrounds and why: The Village of Baytowne Wharf (built of wood and the most interesting), James Lee Park (on the beach), Morgan Sports Center (surrounded by a tall fence to prevent little ones from escaping), Destin Commons (has a splash pad), and Clement Taylor Park (shaded with bay access).

Village of Baytowne Wharf fireworks
#3 Fireworks
During the summer, you can see fireworks every Tuesday night at The Village of Baytowne Wharf, and every Thursday night at HarborWalk Village. Arrive early to both or parking will be a nightmare.

#4 Outdoor Movies
Throughout the summer, you can enjoy family-friendly movie night in the Seaside amphitheater every Friday night.

Gulfarium Fort Walton Beach
#5 Gulfarium Marine Adventure Park
The Gulfarium gives you an opportunity to see dolphins, sea lions, sea turtles, otters, sharks, alligators, tropical fish, and more!

Big Kahuna's Destin waterpark
#6 Big Kahuna’s
My kids love water parks, especially Big Kahuna’s. I hate to say it, but sometimes the beach is too hot to enjoy in the summer.

Destin paddleboarding
#7 Surf or Paddle Board Lessons
My kids have never taken surf or paddle board lessons because their dad teaches them. I know there are a few companies in town that rent boards and offer lessons, but since I haven’t personally used them, I’m not sure who to recommend.

Biophilia Center Freeport
#8 E.O. Wilson Biophilia Center
The Biophilia is a great place to learn about northwest Florida’s natural habitat and see a lot of cool animals.

Big Kahunas mini golf
#9 Putt-Putt
You can play miniature golf at The Track or Big Kahuna’s.

Fudpuckers Gator Beach
#10 Gator Beach
Gator Beach at Fudpucker’s in Destin offers free interactive gator shows every day at noon, 2pm, 4pm, and 6pm. You can even hold a gator and get your photo taken with one.

The fun doesn’t stop there, but this is a good start. And if you’re on vacation, this should at least keep your kids occupied for a week. If you’re looking for things to do that don’t necessarily cater to kids, check out this post.

How Creativity Sells Real Estate on 30A – Santa Rosa Beach Florida

90 Sandstone 30A Fixer Upper

Let me tell you a little story and fun discovery of a unique marketing angle for a home I have listed south of 30A in Beachview Heights at 90 Sandstone Street. “30A” is a very popular South Walton section of Santa Rosa Beach, Florida. It’s a long stretch of road south of Highway 98 from the west end nearer to Destin, east towards Panama City Beach and Inlet Beach.  There are multi-million dollar homes, lots, condo developments and swanky, upscale shopping and restaurants, yet it retains an old Florida charm, punctuated by rare coastal dune lakes, bike trails and quaint public beach accesses. The 30A area attracts buyers from all over the country and outside the U.S.

 When I got the call to list this old one-story cottage south of 30A (note: “south of 30A” is another keyword that points to “closer to the beach”), I met the out-of-state sellers on site.  It was notable that the home was directly across the street from Topsail Hill Preserve State Park, in fact, there was a sign posted with the following: “State Park Boundary, All Trees, Plants and Animals Are Protected By State Law”.

Topsail Hill Preserve State Park

The sellers mentioned that when there was a rare forest fire, they could see the Gulf of Mexico from the house, which had not been lived in for many years.  This immediately got my marketing brain into high gear.  I noticed there were two newer, upscale, three-story homes a couple lots away and I just wondered if they had gulf views. You see, the value of my listing is more in the land, as the house needs major remodeling, so the potential of a gulf view would significantly add value and expand its marketing reach to prospective buyers. To research the view potential, I checked the MLS (multiple listing system) to see if the two neighboring homes had ever been listed and if there were photos of gulf views.  Voila! They had indeed been listed as new construction a few years ago and there were pictures of the gulf views from the balconies! This almost confirmed that my listing, a couple hundred feet away, would offer gulf views with a new two-three story home built on the site. See the aerial map below depicting the house, outlined in red and its proximitiy to the Gulf of Mexico across the State Forest.

Aerial 90 Sandstone to Gulf

My next step was to hire professional photographer, Jason Parker of Emerald Coast Real Estate Photography to bring his pneumatic, compressor-controlled boom to do low-altitude aerial photography and verify the water view, plus take fabulous photographs for me to publicize the home. While waiting for Jason, I serendipitously met a neighbor at one of the adjacent homes who was sitting on her third floor balcony! I shouted up “Hello! I am Wendy Rulnick, Broker, and I just listed 90 Sandstone, the home next door! We are verifying there could be a gulf view from the third floor of a new home on the site. Can you see the gulf from where you are?” She graciously and delightedly responded “Yes!”. That was my second confirmation of a view possibility. Then Jason arrived and it was really cool watching him set up his equipment (see video of the photography boom), towed on a heavy-duty trailer and attached to a computer in his vehicle.  He mounted his camera and pumped it up to match the third floor balcony height of the adjoining homes, verifying the approximate level with his computer monitor.

OK, here goes…. He swung around the camera to the Gulf of Mexico, and there it was! The gulf view was spectacular over the trees, you could even see the white sands of the beach! I was thrilled at my final verification and marketing path forward.

Here are some snaps of the views:

90 Sandstone St Gulf View90 Sandstone Beachview Heights

30A Gulf View lot 90 Sandstone Street Gulf View lot 30A

Read more about 90 Sandstone St., 30A, Santa Rosa Beach, Florida.

See the virtual tour 90 Sandstone St., Gulf View.

Forward flyer to a friend www.90Sandstone.com

Listing and selling real estate is more than sticking a sign in the yard. Creativity,  problem solving and attention to detail are key elements in getting your real estate sold.  Contact me to discuss your real estate needs on 30A and the Emerald Coast.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

30A Fixer Upper – NEW PRICE – 90 Sandstone St., Santa Rosa Beach, FL 32459

Handyman Special south of 30A
NEW PRICE! Fix up this old south of 30A cottage for sale at 90 Sandstone Street in Beach Highlands or tear down and build a new home with stunning Gulf of Mexico views available from third floor! Near million dollar properties, this 30A home site in Santa Rosa Beach Florida is directly across from Topsail Hill Preserve State Park.

This is a 30A property you can invest in- remodel to live in now or plan on building your dream or retirement  home.  The one-third acre lot is approximately 100 x 140 with public water and sewer  available.  The home itself is 1440 square feet with a carport and outdoor shed. It sustained some water damage to part of the floor from an overflowing washing machine.  The outside, too, needs work.  The value of this Beach Highlands property is in the land and view. There are many South Walton beach accesses nearby. Since it’s located near the west end of 30A, you can zip right out to Highway 98 and hit Sandestin, Grand Boulevard, Baytowne Wharf, Silver Sands Premium Outlets, Destin Commons, Whole Foods and even more beach locations.  (But since you would be near Topsail Hill Preserve State Park -take a little video tour.) Enjoy a multitude of restaurants, bike, shop and live the South Walton 30A lifestyle of your getaway dreams! Buyer to independently assess view potential. We had a photography boom at the same level as neighbor’s 3rd floor balcony – about 27 feet up. We can recommend builder/designer for remodel or your new 30A home.

Here is a virtual tour of 90 Sandstone Drive offered at $325,000. Contact me for more pictures or a private viewing.

Looking for unique marketing of your 30A property? Email me for details.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Seagrove Beach, Watercolor, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

Learn more at www.90Sandstone.com