Rulnick Realty is pleased to announce the hiring of Kathy Schwietz as Client and Marketing Manager in its Destin Florida office.. Kathy has 14 years experience in the field of real estate administration.   She excels in graphics, web design and print media advertising. Kathy is a well-versed photographer who has done aerial photography in the Destin Florida area. As Client and Marketing Manager for Rulnick Realty, Kathy will do everything from shooting new listing photos to transaction follow-up to ensure smooth closings. Also a licensed Realtor, Kathy also holds the Short Sale and Foreclosure Resource (SFR) designation.

Kathy has been coming to Destin her whole life to visit her Grandparents.  She is originally from the Pittsburgh, PA area and when she got both kids in college she said “I’m going to the beach!” She just loves living on the Emerald Coast of Florida, and is a great fit on the Rulnick Realty team.

It’s Wendy!

Wendy Rulnick, Broker, Rulnick Realty, Inc.

Call toll-free 1-877-487-9639 or local 850-650-7883 ext 204

Email Wendy: itswendy@rulnickrealty.com

Destin FL Real Estate

Destin Short Sales & Pre Foreclosure Help.

Read Wendy’s Destin Real Estate Blog

The post Rulnick Realty Hires Kathy Schwietz in Destin FL first appeared on Rulnick Realty.

The other day a mortgage broker came in to my Destin real estate office to discuss his products. After some small talk, he asked what my corporate culture was. “What do you mean?”, I asked.  He said, “You can just tell when you walk in the door of some companies, what they are about”.  I figured he might mean water-cooler talkers or mostly retired agents discussing  their tennis games (not that there is anything wrong with that).  My office?

I responded the most important thing to my real estate business was its reputation and ethical conduct helping our clients.  We also talked about the difference between successful sales people and those not so successful.  Some essential philosophies, or “cultural” attributes, of a successful real estate agent, I told him, are:

1.       “You cannot put the pen in someone’s hand and make him sign.” My first office manager told me that over twenty years ago. That means, you cannot make a buyer or seller do anything.  Nor should you want to.  That’s not the way to garner happy clients, return customers and referrals.  If they don’t want to buy or sell the house, the condo, the lot, then they don’t. Plus, it’s just wrong.

2.       “You should not “insert” yourself into the sales transaction.” Agents who get emotional and take things personally, as if they themselves were the buyer or seller, lose the objectivity needed to best help their clients and find solutions to problems.

3.       “Move on.” If you lose a sale, ok, you are allowed to get upset. For one hour.  Maybe even a day. But the longer it takes you to get over lost business, the more time it will take to help the next person. Don’t cling to a sale that died, or one that should!  Say good-bye to a customer who didn’t want your help, and help someone else.

My discussion with the mortgage broker was more than a chit-chat.  It was a review of innate qualities of good sales people.  There are more.  Some can be taught, and some can’t.

It’s Wendy!

Wendy Rulnick, Broker, Rulnick Realty, Inc.

Call toll-free 1-877-487-9639 or local 850-650-7883 ext 204

Email Wendy: itswendy@rulnickrealty.com

Destin FL Real Estate

Destin Short Sales & Pre Foreclosure Help.

Read Wendy’s Destin Real Estate Blog

The post What is Your Destin Real Estate Company’s Corporate Culture? first appeared on Rulnick Realty.

You walk into a place of business.  The receptionist does not look up

Has that ever happened to you?  Or worse?  How often do you check the “courtesy” systems for your own real estate business?  Here is a refresher:

1.  Answer the phone after two to three rings.  Anything more, and they might wonder if you are still in business.

2.  When taking a transferred call, don’t make the party repeat everything they already said to the first person! 

3.  Ask, “May I place you on hold for a moment?”

4.  When you telephone someone, don’t start into your conversation.  Ask if they have time to take your call.

5.  When emailing, repeat the subject line in the content of your email.  Many people gloss over the subject line, and they might not realize you are talking about “unit 2B, Marbella condominiums”!

6.  Are you on time?  If you are going to be late, do you call, even it is only five minutes?

7.  Do you make eye contact when they enter your office or during a conversation?

8.  Do you address people by name, but not so much that it sounds contrived?

9.  Do you thank people for their time, even a bank negotiator?

10.  Gentlemen, do you open the door for your female customer?

11.  When dealing with an angry client, after assisting, do you ask “Is there anything else I may help you with?”

12.  If you cannot give someone your full attention on the phone, do you ask if you can call them back so you can?

13.  If you cannot help someone, do you refer them to someone who can?

14.  Do you tell the truth? For example, it may be more than a minute wait!

15.  Do you respect others?

16.  When you make a mistake, do you confess, apologize and say you will correct the problem and do better?

17. Finally, do you treat everyone, not just your buyers and sellers, but vendors, agents, repair persons, employees, short sale negotiators, salespeople, etc., like your best customer?

Some of these ideas I’ve learned over the years.  Some I’ve found in my favorite customer service book,  “Delivering Knock Your Socks Off Service” by Kristin Anderson and Ron Zemke.   I highly recommend you read it and perhaps you might elevate your business.

Thank you for your time.

It’s Wendy!

Wendy Rulnick, Broker, CRP, CRS, GRI, ABR     Rulnick Realty, Inc.

Destin FL Real Estate

Destin Short Sales & Pre Foreclosure Help.

Read Wendy’s Destin Real Estate Blog

Call toll-free 1-877-ITS-WNDY (1-877-487-9639) or local 850-650-7883 ext 204

The post Do You Deliver “Knock Your Socks Off Service?” first appeared on Rulnick Realty.

Rulnick Realty announces that Jeff Corl has joined the company.  Jeff has been a Realtor® in the Destin Florida area since 2005 and has worked with properties from Navarre to Inlet Beach to North Walton County.  Most recently he worked to acquire 160 acres in the North part of Florida’s Panhandle for developers to create a Planned Use Development and will work with them to bring the homes and commercial property to market.

Prior to that Jeff was a corporate vice-president for a Fortune 500 telecommunications company.  He currently is on the Board of Directors, serving as vice-president, of the Beach House Condominium and the Treasurer of St. Andrew’s By-the-Sea Episcopal Church.

Wendy Rulnick, Broker, says “Jeff’s thorough analyses of properties and buyer opportunities will bring value to his clients.  We are thrilled to have him join our Destin real estate office.”

You may reach Jeff Corl at 850-650-7883 or toll free 1-877-487-9639.

Rulnick Realty, Inc.

The post Rulnick Realty Adds New Real Estate Agent in Destin Florida first appeared on Rulnick Realty.

David Borden Joins Rulnick Realty

Wendy Rulnick is proud to announce that David Borden has joined her team at Rulnick Realty, in Destin Florida.

David Borden has an extensive real estate sales background in the Destin-Fort Walton Beach area on the Emerald Coast of Florida. He has been selling condominiums, homes, land, new construction and commercial properties for 28 years. Licensed in 1980, (David says since he was a baby) he sold real estate as a sales agent, worked in property management, and taught real estate sales contracts to new agents. In 2000 he became a licensed Real Estate Broker. He has won numerous sales awards year after year. Borden has a reputation with his clients and peers as being a professional, honest and knowledgeable Broker.

Rulnick Realty Broker/Owner, Wendy Rulnick says, “David Borden exemplifies professionalism in our field. His experience and vast knowledge assure his clients of a masterfully handled real estate transaction.”

The post Rulnick Realty in Destin FL Grows first appeared on Rulnick Realty.