Today I was conducting an interview for a new administrative position at my Destin Florida real estate company.  During the interview, the prospective candidate mentioned that she would be sure to treat all potential customers, meaning buyers and sellers, with politeness and understanding on the telephone. That made me pause and state, “Our customers are more than buyers and sellers. Everyone who calls this office is a customer.”

I mean that our customers include agents from other companies, repair people, lenders, even a wrong number! I explained that our reputation was the most important thing to our company, and that not only do we want to maintain good relationships with other agents, but we want to treat anyone who comes in contact with our company with courtesy and respect, because it’s just “right”.   I don’t know how many times I’ve been questioned when I’ve stated, “Everyone is our customer”, but it is my philosophy.  What does common courtesy give you?  It may help brighten someone’s day, that is enough.  When I get a call to show one of my listings, I often tell the agent “Good luck!” and “Thank you for showing!” They are usually surprised. That makes me wonder what type of a reaction they normally get when they call to show a listing.   When I speak with a short sale lender, I tell the negotiator, “I appreciate all your work on this file.” I mean it, too.  I wonder how often someone tells them they are appreciated?  When I have an insurance salesman or repair person stop by my office to solicit business, knowing they’ve been hitting the streets all day, I ask for their business cards and tell them we’ll put them in our database. And I do.

What does treating everyone like a customer get me? I don’t do it to “get” anything, but if I can help a person have a better day, make a sale or know they are appreciated, then it’s worth it!

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call toll-free 1-877-487-9639 or local 850-650-7883 ext 204
Email Wendy: itswendy@rulnickrealty.com

List your Destin Florida home.

Wendy Rulnick, Broker, lists and sells real estate in Destin, Santa Rosa Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Seagrove Beach, Watercolor, Sandestin, Seaside, Crestview, Rosemary Beach, Mary Esther, Shalimar, Panama City Beach, Eglin AFB, Hurlburt Field. 

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In real estate, there is only one “Boss”. That is YOU! After years as a traditional real estate company, Rulnick Realty is offering a new plan. This is the “Boss” plan, for real estate agents who are independent, experienced and smart.  It’s for those Destin, Niceville, Fort Walton Beach, Crestview and Santa Rosa Beach Florida agents who are entrepreneurs. You don’t need a Boss. You are the Boss!

What you get:

100% commission less transaction side fee $295

Your own leads from your own listings

What you don’t get:

Floor time (unless you want it)

What it costs:

$295 per month

This enterpreunerial program is not for everyone. If you don’t want a monthly fee of $295, stay with a traditional plan.  If you are ready to earn more, it’s time for you to be your own “Boss”!    

Questions?  Call Wendy Rulnick, Broker/Owner 850-650-7883

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Rulnick Realty welcomes Donna Gentle as sales associate in Destin Florida.  Originally from Miami,  Donna has been involved in the real estate and construction industries since 1987. She has been sales and project manager for new construction, and led sales teams for new home developments.  She previously sold real estate in Cape San Blas and with the St. Joe Company in Port St. Joe.  Donna holds both a Florida and Georgia real estate license.  She has been recognized for sales excellence on many occasions, and is proficient in the analysis of markets, project management and contract negotiations. Intepersonal skills and work ethic contribute to her success in client satisfaction, which is her highest priority.  Donna currently lives in Niceville Florida, and has a dynamic, fun loving personality.  She has participated as a volunteer for Plein Air charity events. One of her true joys is her grandchild! Donna is excited to be part of the Rulnick Realty team, and wants to help you with all your real estate goals in Destin and along the Emerald Coast.

 Cell (850) 533-6051

Office (850) 650-7883
donna.gentle@rulnickrealty.com

www.rulnickrealty.com

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Larry Hughes has joined Rulnick Realty in Destin Florida as Buyer Specialist. Licensed as a Realtor in 2003, he is experienced throughout Okaloosa and Walton counties. Larry is a Graduate of the Realtor Institute and very methodical in his business of finding the perfect property for his clients.

As a licensed Florida state-certified residential contractor, Larry has built custom homes full time for several decades. He knows homes, commercial properties, condominiums and land. He has the diligence to assist first time buyers, as well as the experience to represent savvy investors. 

A 21 year Destin resident along with his lovely wife, Larry has energy and enthusiasm to spare. Still a boy at heart, he loves cars, motorcycles and boats. Woodworking, fishing, music and amateur guitar are additional passions.

Email larry.hughes@rulnickrealty.com

850-650-7883 ext 208 

Rulnick Realty, 12889 Emerald Coast Pkwy Ste 107-A, Miramar Beach FL 32550

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Rulnick Realty is pleased to announce the hiring of Kathy Schwietz as Client and Marketing Manager in its Destin Florida office.. Kathy has 14 years experience in the field of real estate administration.   She excels in graphics, web design and print media advertising. Kathy is a well-versed photographer who has done aerial photography in the Destin Florida area. As Client and Marketing Manager for Rulnick Realty, Kathy will do everything from shooting new listing photos to transaction follow-up to ensure smooth closings. Also a licensed Realtor, Kathy also holds the Short Sale and Foreclosure Resource (SFR) designation.

Kathy has been coming to Destin her whole life to visit her Grandparents.  She is originally from the Pittsburgh, PA area and when she got both kids in college she said “I’m going to the beach!” She just loves living on the Emerald Coast of Florida, and is a great fit on the Rulnick Realty team.

It’s Wendy!

Wendy Rulnick, Broker, Rulnick Realty, Inc.

Call toll-free 1-877-487-9639 or local 850-650-7883 ext 204

Email Wendy: itswendy@rulnickrealty.com

Destin FL Real Estate

Destin Short Sales & Pre Foreclosure Help.

Read Wendy’s Destin Real Estate Blog

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Rulnick Realty, Destin Florida, is pleased to announce the hiring of Rachel Klein in the short sale processing department.  Rachel has several years experience as a legal assistant, managing the day to day operations of a law office.  Prior to that, Rachel served as a mortgage loan processor and as a financial administrator at a real estate firm. She brings exceptional office management and client relation skills.  Wendy Rulnick, Broker, states “Rachel’s excellent communication, problem solving and analytical skills will be an asset to Rulnick Realty.”

A native to the area, Rachel has witnessed the transformation of the Emerald Coast into the booming vacation destination it is today.  She and her husband reside in Destin with their “son”, Scout, a Shih-Tzu. 
 

Rulnick Realty is a full service real estate firm located in Destin Florida, and serving the entire Emerald Coast.

www.RulnickRealty.com

(850) 650-7883

The post Rulnick Realty Grows in Destin Florida first appeared on Rulnick Realty.

David Borden Joins Rulnick Realty

Wendy Rulnick is proud to announce that David Borden has joined her team at Rulnick Realty, in Destin Florida.

David Borden has an extensive real estate sales background in the Destin-Fort Walton Beach area on the Emerald Coast of Florida. He has been selling condominiums, homes, land, new construction and commercial properties for 28 years. Licensed in 1980, (David says since he was a baby) he sold real estate as a sales agent, worked in property management, and taught real estate sales contracts to new agents. In 2000 he became a licensed Real Estate Broker. He has won numerous sales awards year after year. Borden has a reputation with his clients and peers as being a professional, honest and knowledgeable Broker.

Rulnick Realty Broker/Owner, Wendy Rulnick says, “David Borden exemplifies professionalism in our field. His experience and vast knowledge assure his clients of a masterfully handled real estate transaction.”

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